Funnel got repriced
The Difference
Marketing was built on the page view.
The funnel now pays for the consented login.
Consent Mode v2, the decay of third-party cookies, first-party identity — the last two years quietly moved the funnel's unit of value from the anonymous page view to the consented, logged-in identity. A page view depreciates: cookie-fragile, anonymous, disposable. A consented login appreciates: durable, addressable, worth money — and the only thing an AI agent or an AI answer engine can act on. Most marketing apps still pivot on the page view. We build on the login.
Can I build this myself?
Everyone's building the $300 Salesforce.
Here's the 90% the posts skip.
A weekend build gets you a table and a webhook. It does not get you the tail that actually carries the risk — and that tail is the moat:
Consent evaluated at the moment of action, not wired once
Mandate-scoped authority for AI agents (spend, scope, expiry)
Customer Match / Smart Bidding on a tagged, flagged conversion
AEO-grounded structured data an answer engine can cite
Audit trail, revocation, and someone on call
We already built it — including all of the above. You get the outcome without becoming the maintenance team.