AI forward smart targeting

Mission

Mission-A consented login is a real person who said yes, signed in, and can be acted on — by your team, and by their agent. CRM Sync makes that consented identity fresh, portable, and usable at the moment of decision, so a store's own data drives its ads, its AI-answer visibility, and its agentic checkout — without a million-dollar CDP or a lock-in CRM.
Connect a segment

A consented login is a real person who said yes, signed in, and can be acted on — by your team, and by their agent. CRM Sync makes that consented identity fresh, portable, and usable at the moment of decision, so a store's own data drives its ads, its AI-answer visibility, and its agentic checkout — without a million-dollar CDP or a lock-in CRM.

Make the consented login the unit of value across commerce — measured, biddable, and agent-addressable — on the infrastructure a store already owns.

Use what you already have

Shopify already ships a built-in Email tool and a CRM — Customer Segments, connected to Google.

You're paying Klaviyo for what Shopify hands you for free. Take advantage of the connection. CRM Sync activates your native Shopify Email and Customer Segments for Google Smart Bidding — so one consented segment drives both your email and your ads, GA4-linked, with nothing new to build.

Governance, built in

Consent and data rights aren't a bolt-on — they're wired into the activation plane.

Customer data redaction. Delete and redact requests — GDPR/CCPA right-to-be-forgotten — are honored at the data plane, so a redaction instantly removes that customer from every audience and Smart-Bidding activation. Not chased across a dozen tools.

Consent updates live in the preference history — and tag the Google Signal. Every change a customer makes is written to their user preference history, and that consent state tags the Google Signal (Consent Mode v2) that gates Smart Bidding. A CRM will store the history; it won't propagate it to Google. Here, activation only ever runs on current consent.

Agentic commerce, enabled

The login is connected to agentic carts and Google-powered search checkouts.

When an AI agent shops for a customer, the consented login carries into the cart — with A2A and AP2 grants and permissions enabled. A scoped mandate governs every agent action: what it may buy, the spend cap, the expiry — and settlement runs on real payment rails. Google-powered search checkouts transact on the same consented identity under the same mandate, not a cookie or an anonymous session. Your CRM has no verb for this; CRM Sync was built for it.

The “we already have Semrush / Optimizely…” Page View Measurement Model

Your tools measure being found. Nothing you own measures being bought by an agent.

Semrush keeps score of visibility — keyword rankings, and now AI-answer citations. Keep it. But the enterprise stack it sits beside — Salesforce, HubSpot, Braze, Attentive, Segment.io, Optimizely — was built to measure what happens after a click: page views, cookies, DOM variants. An AI shopping agent never clicks. It reads your catalog schema, checks out server-side, and leaves no page view, no cookie, and nothing to A/B test — a purchase your entire measurement estate records as “direct / none,” if it records it at all.

That gap — between keyword-search visibility and answer-engine conversion — is not another tool. It is the server side: consent stamped at the source, identity as the consented login instead of a stitched cookie, and every agent order carrying its mandate and transaction. CRM Sync is that layer, on infrastructure the store already owns.

And it is not a procurement event. It arrives through the Shopify agreement already on file — and it retires line items (the per-contact CDP meter, the A/B subscription, the percentage-of-spend automation) rather than adding one. The ask is not “one more tool.” It is a smaller tool bill that can finally see the agent funnel.

Read the analysis: Google turned off the list upload →